3. Design for mobile. Have you embraced the mobile community in your email marketing campaign? Over 55% of mobile users read their email on and other mobile devices. Keep in mind that on mobile devices, subject lines are only , Cambodia Email List bout 30 characters long, HTML codes may not render well, and complicated layout designs that look great on websites may be difficult to read on the tiny screen. Keep images small, design a very simple one-column page, and Cambodia Email List stick with basic black font on white background to make the site mobile user-friendly.
4. Invitation to forward. Would you Cambodia Email List like your recipients to do some marketing for you? Provide an invitation button near the top of the email to forward the email to their friends, and direct them to use the button you provide to forward it. To make sure the Cambodia Email List button appears properly in all emails, do not create a graphic button. Instead, make the button text with a color box behind it.
5. Preview pane. Did you know that over Cambodia Email List half of email recipients use the preview pane? Take advantage of this opportunity to convince your recipients to open your email by providing the call to action or a teaser of the information in the email at the top of your Cambodia Email List email. Avoid using branding images at the top, since these often do not download and only a blank box with a red X appears. Instead, insert HTML code to simulate your brand name and colors. The message appearing in the preview pane can increase the percentage of opens and